The former CIO of Google and founder and CEO of ZestCash, Dr Douglas Merrill, says companies stuck in traditional management practices risk becoming irrelevant and leaders should not be afraid to do ‘dumb’ things.
"Long distance is not free, because the cost of itemized billing is not free. The cost of advertising is not free. The cost of customer billing support is not free. The cost of handling bill payment (and non-payment) is not free. Long distance is a billing system that happens to provide telephone service as a side effect."